The bill aims to promote music tourism in the United States. The Assistant Secretary of Commerce for Travel and Tourism is tasked with identifying and promoting music tourism locations and events domestically and internationally, coordinating with federal agencies to increase international business and leisure travel, and reporting on these efforts regularly to Congress. It amends the Visit America Act to include music tourism and defines it as traveling to music-related attractions or attending music festivals and events. Overall, the bill seeks to boost domestic and international travel to music-related destinations and events in the United States.
American Music Tourism Act of 2025
This bill directs the National Travel and Tourism Office (NTTO) of the Department of Commerce to promote tourism to music-related and sports attractions.
The bill requires NTTO to promote domestic and international travel and tourism to U.S. music festivals, concert venues, and other music-related attractions and locations. The bill also expands NTTO's current mandate to facilitate sports and recreation events and activities to include the promotion of international travel and tourism to such activities in the United States.
NTTO must report its activities and findings to Congress within one year after the bill's enactment and, thereafter, every two years.
